Project: brochure for: Arenson Access (a furniture program for Healthcare & Education industries) role: concept, layout and design preview: the brochure in pdf format preview: PowerPoint show synopsis: New York based furniture dealer, Arenson, created program Arenson Access targeting Healthcare and Education Industries. After discussing the content with the company, I have selected colors, and photographs of furniture that is specific to both industries. Finally I have created graphics and the logo which resulted in a 4 color brochure that introduces the prospective client to Arenson Access program. Later on I put together a PowerPoint presentation that Arenson could email to interested clients or project on the screen during the meetings.
Project: marketing collateral for: Arenson Rentals role: layout, graphic design, prepress preview: the back of the duplex synopsis: Rentals department is Arenson's distinguishing feature. Using dynamic layout that ties to the rest of marketing material (see beneath), I designed the duplex sheets that introduce customers to three different lines of casegood furniture that can be rented for private offices.
Project: marketing collateral for: Arenson (office furnishings) role: layout, photography, prepress preview: the pages about the company and their services Contract and Pre-owned furniture, Specification Department Maintenance, Warehouse and Delivery Service, and Warehouse synopsis: It was the letter "A" as in Arenson and the rising timeline highlighting the key points in company's history that gave me the idea to juxtapose the text against the image diagonally. After helping to edit the text, I focused on selecting and preparing the images that would aptly illustrate each facet of the company. Instead of merely using stock photography, I personally photographed the company's own facilities and employees giving Arenson's clients a keen insight into Arenson's services. Finally, in an effort to stream line our offerings I designed the company's service descriptions into nine separate sheets. Not only has this allowed Arenson's sales teams to create customized marketing packages for their clients but it has lowered company's printing costs and reduced the use of paper.
Project: note cardl for: Arenson role: concept, graphic design, type-setting, prepress synopsis: Rather than placing logo alone on the blank cart as was suggested, I came up with an elegant design that adds a soft backdrop under the written message.
Project: DVD wallet for: Lowlifemedia (video production company) role: DVD wallet design and illustration synopsis: Lowlifemedia is a Video production company. Sending out DVD promos is one of their daily tasks. Using the company's colors, I drew a cameraman and created the layout in Adobe Illustrator for their DVD wallet.
Project: DVD cover, DVD menu, promo flier for: Lowlifemedia (video production company) role: DVD cover, promotional flier, DVD menu design preview: DVD menu and promotional flier synopsis: Lowlifemedia produced a DVD biography of the dutch band Occult. I was asked to create the design for the DVD as well as the DVD matching menu and a promotional flier.
Project: display banner for trade show for: Arenson (office furniture dealer) role: graphic design, printing, mounting
Project: trade show program, postcards, ads, fliers for: Italia Life in I-Style (textile show) role: graphic design, layout, prepress, synopsis: The "Finest in Home Textiles" postcard was part of the promo package that I designed for Italia Life in I-Style textile show. The package included the 2 color program, ads for various magazines and the postcard. At the time the client was unable to provide me with the vector version of their logo but I managed to work around this small inconvenience.
Project: post cards for: Arenson Prop Center role: concept, graphic design preview: more postcards synopsis: This Christmas post-card design is one of my earliest 4 color designs that I made for Arenson. The company provided me with vignettes of the available props furniture and rather than leaving the furniture in its flat looking indoor setting, I decided to mask out the room and replace it with the festive wintry landscape complete with drifting snowflakes. After all aren't props the backbone of theatrical scenery? This idea gave rise to "Surreal Props" concept which landed some of the vignettes in the desert and another on the beach.
Project: promo flier for: Younique Film (video editing company) role: concept, layout, graphic design synopsis: We keep the happiest and the most important moments of our lives safely in our memories. In fact we take a step further and invent the means to record these moments so that we can replay them and share them with others. Younique Film is one of the many companies that can record the special events of our lives but one of the few that can capture the sparkling energy of the moment. When I worked on the flier for this company, I wanted to reinterpret this exciting energy in a manner that everyone could relate to. I wanted to make people excited about Younique film the way they get excited about a movie. From then on I knew I had to make the flier look like a movie poster.
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